This project is a self-job & working on your own brand identity is the most challenging job. ArtOwls – The Design Studio was founded in 2013 by three creative brains & when we started we had in mind that we would represent all three personalities in our logo which is why until now we had a logo with 3 owls. But then moving ahead, one Owl took a different flight and we never said goodbye to our owl friend. Years passed by and we still are best friends. Last year due to the COVID crisis we had plenty of me-time due to slow moving projects and we finally decided to utilize this time on giving a brand refresh. So here we are with a fresh new brand identity for ArtOwls The Design Studio.
ArtOwls The Design Studio always reflects a friendly vibe and helping nature and we strongly wanted to reflect it these emotions in our new logo. We also wanted to have a owl mascot but to keep things simpler we wanted to replace our old three owls with just one owl in our new logo. Keeping in mind the creative & professional style we blended these with the emotions and created a cheerful owl mascot. The new logo now has a Owl mascot/logo icon, logo wordmark/typographic logo, logo submark to be used at different places to grab attention and functionality.
The new logo identity is designed focusing on the minimalist approach. The color palette is chosen in particular to reflect the cheerful and friendly yet professionalism in our creative work. The typeface is bold, simple yet elegant to match the style and playfulness of our owl mascot that reflects our personalities at ArtOwls The Design Studio.
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