Bhavna is a professional makeover artist who approached ArtOwls The Design Studio for branding her makeover services. The brief in short, was to create an identity that conveyed “elegance, class and beauty that reflects transformation”. She was sure of using her name ‘Bhavna Dama’ in the logo.
The solution was to use her initials and add an ‘M’ for Makeovers to create the logo and make it easy to remember and more reflective of what she offers. We focused on the typography and color palette to match the makeup swatches to create a unique identity.
The rose bud was chosen as the core symbol to reflect transformation and beauty. The rose bud stands to represent: beauty, elegance, feminine, transformation, love and growth.
We also worked on the look and feel of her beauty salon by helping her choose the wall colors and designing an attractive front-facade and metal embossed logo to be placed on the interior walls.